WMS – Williams Interactive – has its roots in the Williams Manufacturing Company, which was founded in 1943. However, WMS is nowadays known for developing software for online casinos. This software developer produces not only slots, and their assortment is pretty all-around. However, their slots are their most favorite products. This popularity probably stems from the quirky bonus games and overall layout of their slots. In 2012, the company went through somewhat of a rough patch, as their revenues had been decreasing over the years previous. Thus, they needed to counter the trend of falling revenues. For this, they decided to innovate and make more of an effort to adapt to the ever-changing market. This resulted in a shift of focus; WMS started to manufacture games compatible with handheld devices, and poker platforms. An estimated 70% of their revenue comes from the United States, which shows that they aren’t as big in Europe, as they are in the States. However, in the European market, their influence is increasing.
Who is WMS nowadays?
Currently, WMS is part of the big Scientific Games group. You probably recognize Scientific Games, as they are the company that also owns Bally and Barcrest, two big players on the market. Their present-day focus is also on the different features surrounding their online games, but mainly on having their entirely own games, and mobile games. Because many other companies also have mobile-compatible games, WMS has to stay on top of their game to keep up with the quantity, without making concessions on quality.
Williams Interactive will continue to focus on games both compatible with desktops and handheld devices. Additional to this, they are going to try to conquer new markets, like the European one. For WMS to make it to the top of the software developing industry, it will need to get a big share in the Europe. However, if they continue to produce like they have, it seems to be only a matter of time.